Internet Marketing Consultant

Over the past 50 years, network marketers have fallen in line with The 80/20 Rule. In our industry, the 80/20 Rule looks something like this … 20% of networkers make 80% of the money. The rest are left scratching their heads and asking a bunch of questions. This blog entry is going to answer all of those questions and give you the information you need to join the 20%. 

What sort of questions have we been asked over the years by struggling networkers? We’ll give you the condensed version …

• I’m really serious about this. How do I get started? 
• Nobody’s doing anything! How do I get my new members to go to work? 
• People are quitting faster than new members join. How do I stay ahead of the attrition? 
• How do I motivate my team? 
• How do I keep my organization focused on the business? 
• How can I get my team to show up for meetings/conference calls? 
• How can I get more production out of my organization? 
• What is it that you do to create such terrific results? 
• How do I get my team to stay positive? 
• My sponsor has left the company, what should I do? 
• I’m having success sponsoring, but no duplication. What’s the secret? 
• No one on my team is working, what should I do? 
• I’ve been involved for a few months but am not really having much success. What do you suggest? 
• How do I get my team fired up? 
• What is the best strategy for building my business? 

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Do any of these questions sound familiar? Have your team members posed similar questions? Have you asked your sponsor or mentor any of these very same questions?

Are you ready for the answers? Do you have a pen and paper handy? I’m about to give you the best answer for each and every one of those questions. This is earth shattering information. Are you sitting down? Are you sure you can handle it? OK, let’s get started because this could take a while …

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Question #1 - I’m really serious about this. How do I get started?

Answer #1 - Put your business in front of a whole bunch of people and sponsor new members. That’s what every successful new member has done.

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Question #2. Nobody’s doing anything! How do I get my new members to go to work?       

Answer #2. Put your business in front of a whole bunch of people and sponsor new members. When your new members see your success (especially if you have a matrix or binary program with spillover), the real leaders will go to work.

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Question #3. People are quitting faster than new members join. How do I stay ahead of the attrition?

Answer #3. Put your business in front of a whole bunch of people and sponsor new members. Keep sponsoring new distributors and eventually the right ones will duplicate your success and put you ahead of the curve.

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Question #4. How do I motivate my team?

Answer #4. Put your business in front of a whole bunch of people and sponsor new members. Most people don’t understand that you can’t motivate anybody else; motivation is something that comes from within. You can, however, inspire them! Your team will draw inspiration from your success in sponsoring new team members.

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I could continue down through the list, but I’m sure it’s pretty obvious at this point what the answer to almost every MLM question/issue is – Promote your business and sponsor new members.

Whether you’re having difficulty building a productive team, have whiners and complainers bending your ear all day long, or friends and family who think you’re out of your mind … the answer is expose your business and sponsor new members.

If you have a bad sponsor (or none at all) and aren’t getting any support from your upline … the best solution is advertise your business and sponsor new members.

Sponsoring new members will cure 99% of the issues in your business. The key is to focus on the solution, not the problem and make things happen. At this point you might be thinking, “That’s easy for you to say.” True, but I’m 100% sure you can do it. How can I be so sure? Because people just like you, people from all different backgrounds and circumstances, are making it happen every single day. If they can do it, so can you!

The only difference is they are part of the 20%. What single trait do all of the 20% have in common? They all makes things happen, instead of letting things happen! They all started in the very same place you did - at the beginning. They wouldn't let issue, challenges, or roadblocks get in their way. Will you?  

To your success,
The 24/7 Administration
24/7 MultiMedia Marketing
[email protected]
(262) 354-0017

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The key in network marketing is to keep your team members on your team until they reach a high level of proficiency. You work so hard to sponsor new members on your team. Doesn’t it make sense to work just as hard to keep your new members happy … and make them feel they are an important part of the team? Happy distributors are, more often than not, also productive and profitable distributors.

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This is why it is so vitally important to give your team CPR – Continuous Positive Reinforcement.  CPR will go a long way towards keeping your team alive and well. CPR is not the only factor in creating and maintaining a dynamic, thriving team, but it is a very important component. The top earners in the industry understand that focusing on the success of your members is crucial in the team building process.

Positive Reinforcement can take many forms. There are many ways to provide CPR to your team.

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Recognition – It is a well known fact that people will do more for recognition than money. As the saying goes, “Babies cry for it and old men die for it.” Everybody wants, and to varying degrees needs, to be recognized for their accomplishments. For most, recognition is just as important as compensation. 

That’s why medals and trophies are given out in sports. Professional athletes certainly enjoy the money that comes with being part of the inner circle, but most would run through walls for a World Series or Super Bowl championship ring. Do Olympic athletes train for 4+ years for the money? Most Olympic sports don’t even have a professional league to look forward to … these athletes train 7 days a week for the chance to be recognized for their success, in the form of a small gold, silver or bronze medal.

Words of wisdom from respected industry leaders, "Distributors will work for money but they will kill for the spotlight." 

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Industry leaders follow a very simple formula – The big money is earned from the back of the room. Leaders understand that the spotlight should be focused squarely on their team members … and true leaders make it their mission to point it there. Too many distributors fail because they confuse fame with leadership. Are you interested in becoming a celebrity or creating walk-away residual income for you and your family?

Leaders who build durable teams that stand the test of time, put the recognition spotlight on their people … then gladly stand behind the spotlight applauding the accomplishments of their team. This does not mean you have to be a hermit or a recluse, far from it. Leaders need to remain visible in order to lead. But they also embrace the concept that true leaderships results from celebrating every small step, every success, even every attempt. Recognition is a crucial factor in building your team members’ confidence, self esteem and belief level. 

Recognition raises self esteem. It shows your team members you care about them and value their contribution to the team. There is another old saying, “People don’t care how much you know, until they know how much you care.” Show your team you care, prove it with your words and deeds, and they will literally climb mountains for you.

Leaders know that you can’t motivate others, but you can certainly inspire them. Recognition will inspire your team. Sometimes it can be as simple as an “ataboy” or pat on the back. People like to hear that they are doing a good job. The key to effective recognition is that it must be sincere and must be valid. Insincere compliments will come across as, well, insincere and will cause your entire team to question your integrity. 

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Communication – I believe that 99% of the world’s issues stem from poor communication. If people would communicate more openly and effectively, the world would be a much better place. The same is true in the network marketing industry. Always make sure your team members know how much you appreciate them. Let them know your working hours and how they can reach you if they have an urgent situation. Also, it is very important that you set realistic expectations for your level of support. When they call you, should they expect a return call in 30 minutes, 2 hours, or 2 days? Half the battle is being on the same page, with the same expectations.

Make sure your team knows The Golden Rule of MLM Communication – When you’re up, call down. When you’re down, call up. When you are excited about the business, your results, or news from your company, call your team and share your excitement with them. When you’re upset about something, call your sponsor or team leaders to work through it. 

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Accentuate The Positive – We often have to correct mistakes or errors in judgment. Network marketing is a whole new ballgame for many of your new members and they will make plenty of mistakes, just like you did. How do we go about correcting the errors without putting a negative spin on it? 

We've learned that The Sandwich Approach works best. Simply stated, always insert the criticism between 2 slices of compliments. Let’s say John is continually forgetting to leave his phone number when leaving messages during 3-way calls with you. The Sandwich Approach works like this. “Say John, I really appreciate you being so conscientious and punctual with our 3-way calls. You are really doing a great job! One thing to watch out for, though. We always want to leave our call back number because the right people will usually call. It’s just a minor thing that may improve our results. Keep up the great work, John.” People are more likely to listen to you when you start and finish with a few words of praise.

Stay On The Level – Be very careful no to “talk down to people”! Even while praising a team member, it’s possible to have the exact opposite effect by “talking down to them.” Saying something like, "Andrea, you really did it! I’m so very proud of you!" will likely make Andrea feel very foolish and make you sound like a pre-school teacher. 

Another issue is unintentionally sounding surprised at your team member’s results. “Wow, Jane, 5 new members in a week. I didn’t think you had it in you!” will make Jane question your confidence in her and your ability to lead. All your good intentions can go right out the window with a few poorly chosen words. 

Choose your words carefully and always try to put yourself in the other person’s shoes. Always remember the time tested adage, “It’s not always what you say, often it’s how you say it.“ 

That concludes our CPR Class for today. We hope you found some useful information to breathe some new life back in your team. 

To your success,
The 24/7 Administration
24/7 MultiMedia Marketing
[email protected]
(262) 354-0017

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