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Thursday, December 16, 2010 |
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About Sterling
Bryant![]() |
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Internet Marketing Consultant |
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![]() Leveraging your time and money is the only way to create true generational wealth. Developing layers of
leadership in your team is the only sure-fire formula for creating leverage.
Without layers of leadership, you will never be able to generate passive
(walk away) residual income. Without layers of leadership, the best you can
hope for is linear growth (adding new members one at a time) in your
business.
As you embark on a mission to sponsor strong leaders in your business, the first step is to decide what qualities you are looking for in these business partners. You are now the CEO of your own home-based business. To be successful, you must treat your business with the same level of commitment as any CEO treats their business. We’ll elaborate on that topic in future articles, but for now we will be focused on the recruiting aspect. Just as with any business venture, there are many factors that will contribute to the success of your home business. One of the most important factors is the structure and quality of the individuals who make up your organization. The higher the quality, the more leverage you employ. As CEO of your business, one of your most important tasks is filling your ‘Board of Directors.’ These are the people, the leaders, who you will entrust with the vital role of helping lead your team on the climb to the top. Use FREE Viral Marketing to promote YOUR Business » What are some of the qualities that strong leaders possess?
Now that we understand what type of individuals we are looking for, how do we go about finding them? For most networkers, this is where they make the fatal mistake. They spend their precious time and money chasing after everything that moves. And once they find a ‘live body’, they spend most of their time trying to convince those people to join their business. Check out these FREE Viral Marketing Tools » This ‘hunter/hunted’ approach rarely works, because your prospects are not making a buying decision, they are making a ‘working decision.’ Talking them into it means you will probably need to spend the next few months talking them into working their business. Even if you’re successful at convincing them to join, the vast majority will quit at the first sign of rejection and/or when they realize how much work is involved. This is because they did not have realistic expectations starting out in the business. So how do you go about finding and selecting true leaders for your team? The industry’s highest earners do not chase after anybody. They do three important things differently than the masses:
How do you get started with this strategy? Simply interview your team members and select one, or more, leader(s) from the candidates on your team. Share your philosophy and approach with them and assist them in interviewing their team members. Repeat this process until you have 10-12 members for your Board of Directors … and work with your team to help them fill their board with 10-12 quality leaders. With just 3 layers, you will have 1,000s of serious, motivated, self-sufficient members on your team. When you adopt this approach, this new mindset, you will be amazed by the changes in mindset, attitude, and productivity of your entire team. Retention rates will dramatically improve (we have amazing members on our team who have been with us for over 8 years), leaders will step up to the plate, and your business will begin to experience geometric growth.
To your success,
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To make a very real difference for my family and 1,000s of other families around the world.
Previous Blog Entries
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