on an exciting journey through the evolving landscape of Internet
|Friday, October 22, 2010||
Building With Viral Marketing!
Internet Marketing Consultant
There is far too much hype on the Internet today ... and especially about viral marketing. Viral marketing has been around since 1996 but has just recently become the 'sexy' term of the week - we see so many websites touting their amazing, unparalleled viral marketing technology.
With so much buzz about this marketing method, how do you separate the useful information from the hype? Unfortunately, with so much mis-information on the Internet, it is very difficult to know who and what to believe. We're going to cut through the layers of hype and get to the bottom of viral marketing ... and how it can be used to virtually explode your network marketing business.
Viral marketing is used to describe a marketing strategy that encourages individuals to pass on information or a message to others, creating the potential for geometric growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to hundreds, to thousands, and even to millions. Perhaps the biggest benefit of viral marketing is its ability to reach a very large number of interested people at an extremely low cost. And because it is based on word of mouth, viral marketing avoids the common issues associated with email marketing - spam complaints, bulk filtering, and ISP problems.
This site is looking for
This site does all the work
for you »
Now here’s where it gets fun … if everyone passes it on to 10 people and this progression continues just three more times, one million people will have access to YOUR website. Continue the progression twice more and 100,000,000 people (100 million people) will have been exposed to YOUR website. And because the Internet is so efficient, it could realistically happen in a matter of days, weeks or months.
This site offers a
Step-By-Step Marketing Blueprint
Why were those campaigns so effective? The primary reason they worked so well is they provided real benefits to the company and the end users.
Why Is Viral Marketing An Effective Way To Build Your Network Marketing Team?
What sort of product or service makes for a good MLM viral advertising campaign?
What we have seen work best during our years of Internet marketing are systems or tools. Offering network marketers FREE tools and/or techniques for building THEIR business provides value and creates excitement. Value and excitement are cornerstones of viral marketing. People will gladly share your tools if they get excited about the value they offer.
They did this by building a
website that cost them next to nothing. They then started a Viral
Marketing campaign to spread the word. Once the word got out, through
movie trailers & clips, everyone was jumped on the Blair Witch bandwagon. No
matter what you thought of the film, you have to admire the ingenuity behind
this low-budget project that made millions and millions of dollars. This is
just one example of how advertising on the Internet can be excellent for
your business or website's success. and this all happened before the advent
of Blogs and YouTube.
Advertising on the Internet can provide quick & massive growth for any legitimate home-based business. Just remember to choose your target audience wisely and focus your advertising on a very specific group. If not, you could waste a huge portion of your marketing budget on the wrong people. Picture someone trying to sell ice cubes to Eskimos.
Take the time to sit down and systematically come up with a game plan (business plan & marketing plan) for your business. Again, it comes down to treating your business like a business. All too often we see people attempting the "Shotgun Approach" of trying everything and focusing on nothing. This is a surefire way to max out your credit card with no guarantee of results.
Important Note: The focus of a successful viral marketing campaign is added value, not your brand. People will not share your site (or your information) because they love you or love your company; they will share it because they love the service, product, system, or tools.
To make a very real difference for my family and 1,000s of other families around the world.
Previous Blog Entries
|Tuesday, October 5, 2010|
The A-B-Cs Of Duplication
Duplication – I bet you weren’t too long in the network marketing industry before you began to hear about duplication. Every MLM training seminar, Super Saturday and ”Boot Camp” address the topic of duplication.
Ask any top earner and they will include duplication as one of the keys to creating residual wealth. It is universally accepted that duplication is one of the major MLM success factors.
The issue for most networkers is putting this fabulous strategy into action. There is no set formula, no “set in stone” blueprint for duplicating results. And contrary to popular opinion, success is not about duplicating your efforts. Exponential growth is a by-product of duplicating your results. Effort is meaningless unless it brings quantifiable results. Unfortunately, you can’t open a catalog and buy a duplication system. And unless your team leaders have a system in place that you believe in 110%, there is no simple answer to the question,
“What should I duplicate and how do I go about doing it?”
Analyze everything. Build a system. Choose simplicity.
Analyze everything. In order to achieve your desired results, you must duplicate your activities. In order to duplicate your results, it is necessary to analyze everything you do on a daily basis. Is your advertising duplicable? Are your presentations, conference calls, and meetings duplicable? Can your members easily replicate your recruiting and sponsoring efforts?
Break down every task and every process, asking yourself if the functions you are performing can be easily duplicated by your team members. If the answer is “no”, rethink and rework that process. No matter how effective you are at sponsoring new members, you will never achieve true residual wealth until you learn to duplicate and multiply; duplicate your results and multiply your leaders.
Build a system. We’ve all heard the saying, “People don’t duplicate, systems do.” Effective systems can be high tech, low tech, or anything in between. According to famous author and consultant W. Edward Deming, “97% of all failure is due to the system and not the person.” Every successful networker utilizes a system and shares that system with their team.
The most frequent question new members ask is, “How do I build this?” or “How do I get started?” With a duplicable system, new members have a blueprint for building their business. With a viable system, their success does not hinge on their sponsor or team leaders. They are secure in the knowledge that as long as they consistently invest the necessary time and effort, they can succeed. Without a duplicable system, each member has to figure everything out themselves, and very few will.
The most effective systems utilize a building blueprint & tools. Provide any builder with plans and the right tools and they can build a house. Just like an engineer or builder uses a blueprint & tools to build quality structures that can withstand the elements, networkers need tools to build a solid business that will stand the test of time.
Tools increase the odds of successful duplication on your team. By making the right tools available, you are giving your team members the opportunity to succeed. Anyone can use a tool and more important, teach their team how to use the tools. Systems duplicate, tools make it possible.
Choose simplicity. The best system in the world will not work if it requires technical knowledge or specific talents. Complex and complicated systems often look good on paper but rarely work in the real world. To build your business exponentially, your system must be available and accessible to the masses.
The secret is to give everyone the same opportunity and the “right” people will grab it. If it takes an extensive background or skill set to use your system, you will be denying the opportunity to a large segment of the population. If it requires 5 hours of your time to get a new member started, you will end up being the “bottleneck” in your business. If your average team member can’t easily understand and teach your system, you are doomed to linear growth and limited by the number of people you can personally sponsor.
There is one more key factor in the duplication process. No matter how good your system is, you won’t achieve massive results without the right audience. Your success depends on targeting the right people, with the right attitude. Focus your system on locating quality prospects and team members who are teachable and coachable.
Finally, remember that your responsibility is to provide the opportunity. You have no control over who takes the opportunity. Once you have assembled or plugged into a working system, make it available to your team, and work with those who are working. As the old saying goes, “You can lead a horse to water, but you can’t make it drink.” Many people talk a good game, but when push comes to shove, only a few actually step up to the plate. Teach the system to the workers, and then teach them how to teach their members. Duplication will naturally occur.
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