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Friday, October 22, 2010 About Ashton Chambers
Building With Viral Marketing!

Internet Marketing Consultant

There is far too much hype on the Internet today ... and especially about viral marketing. Viral marketing has been around since 1996 but has just recently become the 'sexy' term of the week - we see so many websites touting their amazing, unparalleled viral marketing technology. 

With so much buzz about this marketing method, how do you separate the useful information from the hype? Unfortunately, with so much mis-information on the Internet, it is very difficult to know who and what to believe. We're going to cut through the layers of hype and get to the bottom of viral marketing ... and how it can be used to virtually explode your network marketing business. 

This site offers FREE Viral Marketing Websites »

Viral marketing is used to describe a marketing strategy that encourages individuals to pass on information or a message to others, creating the potential for geometric growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to hundreds, to thousands, and even to millions. Perhaps the biggest benefit of viral marketing is its ability to reach a very large number of interested people at an extremely low cost. And because it is based on word of mouth, viral marketing avoids the common issues associated with email marketing - spam complaints, bulk filtering, and ISP problems.

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The definition of viral marketing (or viral promotion) is a method of advertising products or services that causes recipients to pass them on to friends, associates and family members. Viral marketing got its odd name because the word spreads like a virus, but it should not be confused with a computer virus. Computer viruses are the malicious and destructive "toys" of trouble makers and malcontents. Viral marketing, if done correctly, can bring quite a bit of good to the world. When done correctly, viral marketing can be lucrative and powerful, bringing explosive growth.

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By definition, viral marketing is a technique for promoting a product or service exponentially. When done correctly, one person will give it to a few people who in turn will pass it on to several other people. This is what makes viral marketing so effective. For instance, let’s say you developed an MLM training website (like the MLM Resource Center you're on right now) and offered the training FREE to 10 people, who in turn forwarded the site to 10 people, who in turn passed it on to 10 people each. This simple viral campaign would put your website in front of 1,000 people almost immediately. 

Now here’s where it gets fun … if everyone passes it on to 10 people and this progression continues just three more times, one million people will have access to YOUR website. Continue the progression twice more and 100,000,000 people (100 million people) will have been exposed to YOUR website. And because the Internet is so efficient, it could realistically happen in a matter of days, weeks or months. 

This site offers a Step-By-Step Marketing Blueprint »

Perhaps the most famous viral marketing campaigns are Hotmail and Yahoo. Microsoft and Yahoo had the ingenious idea of giving away free email accounts as a way to penetrate the market. Once millions of computer users took advantage of the free email, the companies had a captive audience for “upselling” other products/services. They also had an audience of millions to offer their advertisers at premium rates.

This site offers FREE Internet Advertising »

Some viral marketing promotions work better than others, and few work as well as the Hotmail and Yahoo campaigns. 

Why were those campaigns so effective? The primary reason they worked so well is they provided real benefits to the company and the end users. 

There are 4 main attributes of a successful MLM Viral Marketing Campaign:

  1. The products or service must be free to the recipient. 
  2. The product or service must provide tangible, measurable benefits. 
  3. The product or service must be easily transferred throughout the target community. 
  4. To be especially effective, the campaign should gain a rapid foothold in the MLM community, not opportunity seekers. 

This site offers FREE Viral Marketing Tools »

Why Is Viral Marketing An Effective Way To Build Your Network Marketing Team?

Success in network marketing is all about duplication. The issue for most networkers is the system they use for sponsoring new members is too complicated or too expensive ... meaning it is not duplicatable. Viral marketing addresses this issue in a number of ways:

  • Viral marketing does not rely on the skill set or knowledge base of your team members. 
  • Once it gets started, viral marketing spreads on its own, making it completely duplicatable. 
  • Because their are tangible and free benefits to the recipient, nobody has to convince anybody. 
  • When done correctly, viral marketing is inexpensive and highly effective, so anybody can do it. 

Check out the Red Ferrari in this movie »

What sort of product or service makes for a good MLM viral advertising campaign? What we have seen work best during our years of Internet marketing are systems or tools. Offering network marketers FREE tools and/or techniques for building THEIR business provides value and creates excitement. Value and excitement are cornerstones of viral marketing. People will gladly share your tools if they get excited about the value they offer.

One of the things that separates viral marketing from other marketing methods is the speed of growth. With a good viral marketing promotion, you can be a "virtual" unknown on the Internet one day and your site can be all over the Internet "virtually" overnight.

This site offers FREE Internet Advertising »

They did this by building a website that cost them next to nothing. They then started a Viral Marketing campaign to spread the word. Once the word got out, through movie trailers & clips, everyone was jumped on the Blair Witch bandwagon. No matter what you thought of the film, you have to admire the ingenuity behind this low-budget project that made millions and millions of dollars. This is just one example of how advertising on the Internet can be excellent for your business or website's success. and this all happened before the advent of Blogs and YouTube. 

For those who have a website or Blog, one great way to earn serious residual income is by promoting affiliate sites via your websites and Blog. This way, you have a very low overhead (the affiliate company handle everything from website creation to products to shipping to paying commissions), very low risk, and the opportunity to leverage your time and money to generate serious residual income.

These folks offer 3 Viral Marketing Sites for FREE »

Advertising on the Internet can provide quick & massive growth for any legitimate home-based business. Just remember to choose your target audience wisely and focus your advertising on a very specific group. If not, you could waste a huge portion of your marketing budget on the wrong people. Picture someone trying to sell ice cubes to Eskimos.

Take the time to sit down and systematically come up with a game plan (business plan & marketing plan) for your business. Again, it comes down to treating your business like a business. All too often we see people attempting the "Shotgun Approach" of trying everything and focusing on nothing. This is a surefire way to max out your credit card with no guarantee of results.

This site offers a Step-By-Step Marketing Blueprint »

Important Note: The focus of a successful viral marketing campaign is added value, not your brand. People will not share your site (or your information) because they love you or love your company; they will share it because they love the service, product, system, or tools.

Now that we have analyzed the key components of a MLM Viral Marketing Promotion, there is one last step. No matter how good your campaign is, it will be a major disappointment if you don't share it with a bunch of people. It's like the old story of the tree falling in the forest - if nobody is there when the tree falls does it make a sound? Likewise with your viral marketing - if nobody sees it, it doesn't exist.

So the most important step in your viral marketing campaign is .... in the immortal words of Frank Sinatra, "Start spreadin' the news!"

To your success,
Ashton Chambers
24/7 MultiMedia Marketing
[email protected]
(516) 239-2151



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Tuesday, October 5, 2010  
The A-B-Cs Of Duplication
Duplication – I bet you weren’t too long in the network marketing industry before you began to hear about duplication. Every MLM training seminar, Super Saturday and ”Boot Camp” address the topic of duplication. 

Ask any top earner and they will include duplication as one of the keys to creating residual wealth. It is universally accepted that duplication is one of the major MLM success factors. 

Without duplication, you can expect modest results, at best. No matter how many people you sponsor into your business, without duplication none of them will succeed and most will eventually quit the business. Without duplication, you have a self-imposed income ceiling. With duplication, there is virtually no limit to the growth of your residual income. Sounds great, doesn’t it?

This site offers FREE Viral Marketing Tools »

The issue for most networkers is putting this fabulous strategy into action. There is no set formula, no “set in stone” blueprint for duplicating results. And contrary to popular opinion, success is not about duplicating your efforts. Exponential growth is a by-product of duplicating your results. Effort is meaningless unless it brings quantifiable results. Unfortunately, you can’t open a catalog and buy a duplication system. And unless your team leaders have a system in place that you believe in 110%, there is no simple answer to the question, “What should I duplicate and how do I go about doing it?”

Before we delve into the process of duplication, I need to give you some very strong advice. Creating a duplication nation is a major project, and it will likely take months, or even years, of trial and error before you get it right. If you can find something that works, or a team with a philosophy and vision you share, I strongly encourage you to join that team and plug into a working model. The only reason to re-invent the wheel is if you can’t find a wheel that works the way you think it should. 

Check out the Red Ferrari in this movie »

Analyze everything. Build a system. Choose simplicity.

Analyze everything. In order to achieve your desired results, you must duplicate your activities. In order to duplicate your results, it is necessary to analyze everything you do on a daily basis. Is your advertising duplicable? Are your presentations, conference calls, and meetings duplicable? Can your members easily replicate your recruiting and sponsoring efforts?

Break down every task and every process, asking yourself if the functions you are performing can be easily duplicated by your team members. If the answer is “no”, rethink and rework that process. No matter how effective you are at sponsoring new members, you will never achieve true residual wealth until you learn to duplicate and multiply; duplicate your results and multiply your leaders.

This site teaches how to FORCE duplication »

Build a system. We’ve all heard the saying, “People don’t duplicate, systems do.” Effective systems can be high tech, low tech, or anything in between. According to famous author and consultant W. Edward Deming, “97% of all failure is due to the system and not the person.” Every successful networker utilizes a system and shares that system with their team.

The most frequent question new members ask is, “How do I build this?” or “How do I get started?” With a duplicable system, new members have a blueprint for building their business. With a viable system, their success does not hinge on their sponsor or team leaders. They are secure in the knowledge that as long as they consistently invest the necessary time and effort, they can succeed. Without a duplicable system, each member has to figure everything out themselves, and very few will.

The most effective systems utilize a building blueprint & tools. Provide any builder with plans and the right tools and they can build a house. Just like an engineer or builder uses a blueprint & tools to build quality structures that can withstand the elements, networkers need tools to build a solid business that will stand the test of time.

Tools increase the odds of successful duplication on your team.  By making the right tools available, you are giving your team members the opportunity to succeed. Anyone can use a tool and more important, teach their team how to use the tools. Systems duplicate, tools make it possible.

These folks offer 3 Viral Marketing Sites for FREE »

Choose simplicity. The best system in the world will not work if it requires technical knowledge or specific talents. Complex and complicated systems often look good on paper but rarely work in the real world. To build your business exponentially, your system must be available and accessible to the masses.

The secret is to give everyone the same opportunity and the “right” people will grab it. If it takes an extensive background or skill set to use your system, you will be denying the opportunity to a large segment of the population. If it requires 5 hours of your time to get a new member started, you will end up being the “bottleneck” in your business. If your average team member can’t easily understand and teach your system, you are doomed to linear growth and limited by the number of people you can personally sponsor.

This site offers a Step-By-Step Duplication Blueprint »

There is one more key factor in the duplication process. No matter how good your system is, you won’t achieve massive results without the right audience. Your success depends on targeting the right people, with the right attitude. Focus your system on locating quality prospects and team members who are teachable and coachable.

Finally, remember that your responsibility is to provide the opportunity. You have no control over who takes the opportunity. Once you have assembled or plugged into a working system, make it available to your team, and work with those who are working. As the old saying goes, “You can lead a horse to water, but you can’t make it drink.” Many people talk a good game, but when push comes to shove, only a few actually step up to the plate. Teach the system to the workers, and then teach them how to teach their members. Duplication will naturally occur.

To your success,
Ashton Chambers
24/7 MultiMedia Marketing
[email protected]
(516) 239-2151




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